Luigi: The Musical / Brand & website
A show with an unmistakable identity.
Branding, logo, color direction and website design for the dark musical comedy I co-created.
- My role
- Branding, logo & website design
- Scope
- Visual identity · Color direction · Web design
A theatrical identity that is impossible to mistake.
Luigi: The Musical is a dark musical comedy I co-created. Alongside my original production, writing and cast roles, I shaped the logo and branding, color direction and website design.
The visual language uses a striking red-and-cream palette, oversized condensed type and a recognizable central figure. It gives the show a cohesive identity across its artwork and online presence.
Give the identity a job to do.
The website carries that identity into an experience where audiences can understand the show, find performances and reach tickets. The creative direction and the practical journey belong together: the brand draws people in; the site helps them take the next step.
The live production site credits me for Logo & Branding Design as well as Original Executive Producer & Writer and original cast. Explore the site below to see the work in context.